Internationalization Project - Project Sheet
Project Code Nº 20241
Approval date: 03/11/2016
Start date: 25/08/2016
Date of the conclusion: 24/08/2019
Under the business incentive system Internationalization of SMEs
Designation of the Project: Solidify brand ALUEUROPE and extend concept to 4 more European markets.
Region of intervention: Coimbra
Total Cost Eligible: 900.020,00€
European Union financial support:
FEDER – 402.430,50
FSE - 4011,00€
Project:
SERRIALU is an SME located in Coimbra that produces, markets and installs solutions for aluminum frames and iron locks. With an experience of almost five years of activity in the French market under the brand ALUEUROPE, the company intends to increase its presence and results in this market as well as in other European markets and national market, having as a need to increase its client portfolio and increase the european markets.
The objectives of the internationalization plan are:
- To consolidate its presence in the French market;
- Increase the sales network;
- Disseminate the know-how accumulated in the French market to the remaining francophone markets
- Increase the awareness of the ALUEUROPE brand as a benchmark in aluminum frames;
- Increase turnover through the acquisition of final clients and professionals;
- Increase representation of new markets in export turnover.
Activities:
- Development of the concept of franchising;
- Franchising fair and national and regional fairs of target markets;
- Market studies and marketing campaigns;
- Advertising on Fairs and Outdoors;
- Product certifications;
- E-commerce and internet;
- Technical Assistance in the organization of fairs;
- Market consulting in support of internationalization activities, through specialized management, commercial and marketing consulting services in the markets.
Productive Innovation Project - Project Sheet
Project Code Nº 19463
Approval date: 12/10/2016
Start date: 16/11/2016
Date of the conclusion: 05/11/2018
In the scope of the business incentive system Business Innovation
Designation of the Project: Reinforce productive capacity with new techniques and equipment to support international activity.
Region of intervention: Coimbra
Total Cost Eligible: 955.641,70€
European Union financial support:
FEDER – 712.380,00€
FSE - 4.061,19€
Project:
SERRIALU is an SME located in Coimbra that produces, markets and installs solutions for aluminum frames and iron locks. With almost five years of experience in the French market, the company intends to increase its presence and results in this market as well as in other European markets and national market, with the need to increase and improve its productive capacity.
Objectives:
- Improve the quality standards in the finishing of the window frames, according to the norms and certifications of each market;
- Reduce the reworking due to production errors, which result in high costs when they happen in external customers;
- Achieve levels of planning that improve capacity and delivery times;
- Improve productive organization in order to reduce stockouts, production errors and increase the produtive capicity
- Improve production capacity with the use of automation technologies, in order to reduce production errors in the initial phase of the production process;
- Improve the capacity and skills of employees in the finishing areas, in order to reduce customer complaints;
- Improve customer communication and customer acquisition technologies.
Activities:
The adoption of new techniques and production equipment with the acquisition of a machining center that various operations of the manufacturing process of a frame, which includes:
- Automatic feeding of profiles;
- Automation of cutting and drilling of profiles;
- Machinery and equipment for handling and assembling glass and finished product;
- Adaptation works in the production area for equipment installation ;
- Adoption of technologies to support professional clients and budgeting.
